social media content

Is Your Business Self Absorbed?

Hold on; let me take a selfie…..

We all know them- the over obsessed teens and adults who must always take a picture of themselves. It defines the latest generation, one I’ve nicknamed the selfie generation. They are the groups of people who are desperately searching for someone that cares about their lives. They are the ones that take selfies while putting on makeup, dancing at the club or just because they are bored.

Don’t let your business become one of them.

As I planned out this post, a remembered something my dad used to say to me.

“Always get in the picture so people will believe you were there..”

For him, selfies were a form of marketing. See, my father has a business degree and a preoccupation with all things marketing, so it didn’t surprise me when he said it. Naturally, you want people to connect you with the image you are sharing..

What is surprising me is seeing that concept go completely out of control. People are no longer self-branding their experiences.. they are branding themselves. Their selfies are more about them than they are the experience taking place. They’ve completely removed the message they were trying to share and replace it with “look at me!”

Not surprisingly, people are tired of looking- it’s simply the same stupid faces with different backgrounds.

How does a business slip into this? It’s simple; create a social media strategy based on self-promotion. Your post will get ignored just as quickly as the teenage duckface poses.

Ask yourself, is your social media content all about you? Then you are probably no better than the 15-year-old. Most people do not care about your business if they don’t know you. You are just another business selfie. Instead of obnoxiously promoting yourself to strangers, give potential fans (and customers) something to like you for.

Create useful content.

It’s really not that hard; unless your business isn’t useful.

Give potential customers something to laugh about, learn or love. Let them know you aren’t using social media to post your latest selfie, you are using it to spread information. If they like you, they’ll help you spread it.

A long time ago, that’s what the Internet was about.

If you need any help creating a social media content strategy, contact me at letswrite@jennmariewrites.com

I can help your business not look like a 20-something year old girl that is begging for attention.

#twitter: Too much of a good thing

I’ve posted before about the weird environment that is Twitter, so it shouldn’t come as a surprise that there are a ridiculous amount of tools to help you sort through the platform. There are tools to help you find people to follow, there are tools to help you find people to tweet to, and there are tools to help you find interesting content to read…

My favorite tool so far has to be the twitter publishing tool, paper.li.

This tool takes a snapshot of the linked content your twitter friends are sharing. It’s like a Who’s Who of the Internet, but for websites. Linked content that is most popular is highlighted on one page for easy access.

Why is this significant?

Well, it gives the everyday online user, the power big sites use every single day. What many people fail to realize is: you don’t have to create content to be significant online. You can simply collect the best content to grow a following. Paper.li does this through Twitter, and even lets paid members completely brand their content aggregation for their own profit-making ventures.

Not a bad deal, huh?

Look, the truth is everyone cannot create great content. Even with an expert content writer, if you aren’t doing something new, you are simply re-writing what’s already published online somewhere. How about, instead of copying each other, we acknowledge each other? If both of us gain by sharing the same content, why waste everyone’s time with copy-cat content?

So, I’ve jumped on the content aggregation bandwagon, and have created my own twitter-paper.. it’s a collection of links that are passed around from the people I follow.  All of the links are curated by me, and double checked to make sure they are reputable sources. It is also updated daily, so subscribe if you want to be kept updated.

I can’t promise to make Twitter less crazy, but I can help you dig thru the noise.