self-promotion

What Everyone Can Learn From Ruff Ryders, Roc-A-Fella, and Wu-Tang

I grew up loving Hip-Hop. In South Carolina, when the latest rap song blasted through my radio, it fueled excitement in an otherwise simple and uncomplicated day-to regime. Although I had never walked the mean streets of Philly, sold drugs on the streets of Brooklyn, or ran the streets of New York, I knew about it because of these famous rap labels.

As a business owner, that experience has shaped how I approach marketing. They used a strategy that every business should be using if they are online. The fact that these record labels were able to reach a small town teenager 100s of miles away is not only due to huge financial backings. It’s due to something a bit less obvious.

Branding

What these labels did is create an identity for themselves outside of their music. They created something bigger than the product they were actually selling. By doing that, not only were they able to be more memorable, they were also able to make money off of their brand.

How many times did you see Ruff Ryders apparel in the mid and late 90s? Could you hold up the hand signal for Roc-A-Fella if prompted? Maybe you own some Wu-Tang branded merchandise?

Branding gives potential customers something to remember your business or product by. It helps customers forgive that mistake you made last month…

Remember when Old Dirty Bastard got in a little PR trouble? It didn’t kill the brand.

Your business can do something similar – with a little effort.

We’re Not All Rap Stars

This is probably a good thing too because my free-styling skills suck. However, we can all brand ourselves.

Seattle branding event

Which is why I am proud to be an ambassador for Tribe of Zero, a Canadian company helping small businesses and entrepreneurs find their way. This month, they are hosting a one-day event focused on branding for small businesses and entrepreneurs in Seattle, Washington.

Not only will I be attending, I also have discounted tickets to give away. If you would like to join me at the event, enter code JMCK307 to receive more than 30% off of your ticket.

Learn how to stand out from the crowd and be memorable, without having a crew of extra rappers who never actually produce anything…

And if you need any help with a writer to put it all together for you, you know who to call =)

Buy your discounted tickets here. Hope to see you there!

Is Your Business Self Absorbed?

Hold on; let me take a selfie…..

We all know them- the over obsessed teens and adults who must always take a picture of themselves. It defines the latest generation, one I’ve nicknamed the selfie generation. They are the groups of people who are desperately searching for someone that cares about their lives. They are the ones that take selfies while putting on makeup, dancing at the club or just because they are bored.

Don’t let your business become one of them.

As I planned out this post, a remembered something my dad used to say to me.

“Always get in the picture so people will believe you were there..”

For him, selfies were a form of marketing. See, my father has a business degree and a preoccupation with all things marketing, so it didn’t surprise me when he said it. Naturally, you want people to connect you with the image you are sharing..

What is surprising me is seeing that concept go completely out of control. People are no longer self-branding their experiences.. they are branding themselves. Their selfies are more about them than they are the experience taking place. They’ve completely removed the message they were trying to share and replace it with “look at me!”

Not surprisingly, people are tired of looking- it’s simply the same stupid faces with different backgrounds.

How does a business slip into this? It’s simple; create a social media strategy based on self-promotion. Your post will get ignored just as quickly as the teenage duckface poses.

Ask yourself, is your social media content all about you? Then you are probably no better than the 15-year-old. Most people do not care about your business if they don’t know you. You are just another business selfie. Instead of obnoxiously promoting yourself to strangers, give potential fans (and customers) something to like you for.

Create useful content.

It’s really not that hard; unless your business isn’t useful.

Give potential customers something to laugh about, learn or love. Let them know you aren’t using social media to post your latest selfie, you are using it to spread information. If they like you, they’ll help you spread it.

A long time ago, that’s what the Internet was about.

If you need any help creating a social media content strategy, contact me at letswrite@jennmariewrites.com

I can help your business not look like a 20-something year old girl that is begging for attention.

What We Can Learn about Social Media Marketing from Hip Hop

“Whose World Is It? The World is Yours…” Nas

When I was a teen, I never realized how true those words would ring in my professional life as an online writer. But in our Internet economy it is becoming increasingly truer. Today’s #ReBlog Sunday is not taken from a WordPress blog. It is from the official weblog of Henry Jenkins, the Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. So, you will have to actually click the link- I know, I’m sorry. But, I promise, it’s worth the read.

Today’s pick is about the Internet’s effect on music promotion. No, this is not a dated piece on how MySpace and YouTube started many of the people we enjoy today. This discussion tackles something way more interesting to me: social media and general online presence.

One of the main points is to be the most effective, your social media marketing has to be timely, appropriate and viral. Some Hip Hop artists seem to get this – taking their wordplay craft online to tap into the huge market of the world.

If you have been thinking about how to effectively use social media marketing, I encourage you to read the article. .. and if you are the video watching type, congrats, it has two embedded videos!

http://henryjenkins.org/2014/07/the-world-is-yours-a-film-about-hip-hop-and-the-internet.html

“Publicists are Super Humans, Not Super Heroes”

I’m late, but its still Sunday here… Check out this reality post from a personal friend whose freelance work ethic I have always admired. For the online economy it is all about getting your name out there. The internet is a very loud place. Can anyone hear you? @keianimodels

fantasy5

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Do you understand what a publicist’s job entails and when you should hire one? It consists of far more than sending e-blasts,image consulting, and damage control. You must also have talent and a great product. A good/connected publicist will open windows of opportunity, break down barriers, and help you accomplish things that would be difficult for you to acquire on your own. An even better one will do all of the above, be your spokesperson,advisor, and so much more.

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A:) Do you have a Finished Project?

B:) Have you created your own buzz to the point where you’re receiving word of mouth advertisement, and your fans are participating in social and other types sharing?

C:) Are you being contacted via phone to make guest appearances on T.V., at events, etc.? 

D:) How far is your reach?…

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