What We Can Learn about Social Media Marketing from Hip Hop

“Whose World Is It? The World is Yours…” Nas

When I was a teen, I never realized how true those words would ring in my professional life as an online writer. But in our Internet economy it is becoming increasingly truer. Today’s #ReBlog Sunday is not taken from a WordPress blog. It is from the official weblog of Henry Jenkins, the Provost’s Professor of Communication, Journalism, and Cinematic Arts at the University of Southern California. So, you will have to actually click the link- I know, I’m sorry. But, I promise, it’s worth the read.

Today’s pick is about the Internet’s effect on music promotion. No, this is not a dated piece on how MySpace and YouTube started many of the people we enjoy today. This discussion tackles something way more interesting to me: social media and general online presence.

One of the main points is to be the most effective, your social media marketing has to be timely, appropriate and viral. Some Hip Hop artists seem to get this – taking their wordplay craft online to tap into the huge market of the world.

If you have been thinking about how to effectively use social media marketing, I encourage you to read the article. .. and if you are the video watching type, congrats, it has two embedded videos!

http://henryjenkins.org/2014/07/the-world-is-yours-a-film-about-hip-hop-and-the-internet.html

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