Social Media

Posts about Social Media

Is Your Business Self Absorbed?

Hold on; let me take a selfie…..

We all know them- the over obsessed teens and adults who must always take a picture of themselves. It defines the latest generation, one I’ve nicknamed the selfie generation. They are the groups of people who are desperately searching for someone that cares about their lives. They are the ones that take selfies while putting on makeup, dancing at the club or just because they are bored.

Don’t let your business become one of them.

As I planned out this post, a remembered something my dad used to say to me.

“Always get in the picture so people will believe you were there..”

For him, selfies were a form of marketing. See, my father has a business degree and a preoccupation with all things marketing, so it didn’t surprise me when he said it. Naturally, you want people to connect you with the image you are sharing..

What is surprising me is seeing that concept go completely out of control. People are no longer self-branding their experiences.. they are branding themselves. Their selfies are more about them than they are the experience taking place. They’ve completely removed the message they were trying to share and replace it with “look at me!”

Not surprisingly, people are tired of looking- it’s simply the same stupid faces with different backgrounds.

How does a business slip into this? It’s simple; create a social media strategy based on self-promotion. Your post will get ignored just as quickly as the teenage duckface poses.

Ask yourself, is your social media content all about you? Then you are probably no better than the 15-year-old. Most people do not care about your business if they don’t know you. You are just another business selfie. Instead of obnoxiously promoting yourself to strangers, give potential fans (and customers) something to like you for.

Create useful content.

It’s really not that hard; unless your business isn’t useful.

Give potential customers something to laugh about, learn or love. Let them know you aren’t using social media to post your latest selfie, you are using it to spread information. If they like you, they’ll help you spread it.

A long time ago, that’s what the Internet was about.

If you need any help creating a social media content strategy, contact me at letswrite@jennmariewrites.com

I can help your business not look like a 20-something year old girl that is begging for attention.

Women Go Nude on Twitter, How Are You Going to Compete with That?

Social Media marketing isn’t for the meek. At times, it can be a certified mad house that many small businesses are hesitant to walk into. It’s understandable. I mean, how can you stand out amongst the massive amount of content that is traveling around you 24-7? You can’t on your own.

You don’t have to be a twitter celebrity to have an effective social media presence. The Internet is huge, but it is also diverse. While celebrities try to ‘break the Internet’ with pictures of their bare behind, there are still those online who are interested in what you have to say. So say it.

Competing on twitter is akin to walking into high school as the new kid in town … and you’re a Freshman. In that situation, you have a few options for getting noticed. You can try making some strategic alliances with popular people; you can try doing something drastic that gets you noticed, or you can wait it out and build your popularity slowly. Eventually, you’ll be a senior, right?

Small businesses should focus on making strategic alliances with both other ‘freshmen’, as well as some of the influential ‘upperclassmen’. In Twitter-speak, I’m talking about influencers and followers.

Influencers are a powerful tool for becoming popular on twitter, and popularity on twitter is a sure fire way to grow your online presence. Think you can do it without social media? No; you need to be on twitter. You need to interact with the rest of the world- because somewhere in that world lies your next customer.

If the thought completely terrifies you, hire a social media manager or content specialist. They can help create sharable content that connects your business with potential and current fans. They can manage your brand’s image on social media- and keep you from tweeting things you’ll later regret.

So, don’t let the naked women intimidate you- get on out there and connect. But leave your clothes on, please. It’s not that kind of party.

#twitter: Too much of a good thing

I’ve posted before about the weird environment that is Twitter, so it shouldn’t come as a surprise that there are a ridiculous amount of tools to help you sort through the platform. There are tools to help you find people to follow, there are tools to help you find people to tweet to, and there are tools to help you find interesting content to read…

My favorite tool so far has to be the twitter publishing tool, paper.li.

This tool takes a snapshot of the linked content your twitter friends are sharing. It’s like a Who’s Who of the Internet, but for websites. Linked content that is most popular is highlighted on one page for easy access.

Why is this significant?

Well, it gives the everyday online user, the power big sites use every single day. What many people fail to realize is: you don’t have to create content to be significant online. You can simply collect the best content to grow a following. Paper.li does this through Twitter, and even lets paid members completely brand their content aggregation for their own profit-making ventures.

Not a bad deal, huh?

Look, the truth is everyone cannot create great content. Even with an expert content writer, if you aren’t doing something new, you are simply re-writing what’s already published online somewhere. How about, instead of copying each other, we acknowledge each other? If both of us gain by sharing the same content, why waste everyone’s time with copy-cat content?

So, I’ve jumped on the content aggregation bandwagon, and have created my own twitter-paper.. it’s a collection of links that are passed around from the people I follow.  All of the links are curated by me, and double checked to make sure they are reputable sources. It is also updated daily, so subscribe if you want to be kept updated.

I can’t promise to make Twitter less crazy, but I can help you dig thru the noise.

 

Prufreed Your Content

The Internet is fast-paced. I get it. But there really isn’t a good reason for not proofreading before you hit submit. With so many automated tools, its amazing how anyone is able to send out bad content without knowing.

Unfortunately, they do.  This parody by Weird Al Yancovich proves they do.

People need help writing!

Thankfully, there are people like me and software like Grammarly that can comb over your writing with expert eye, but they only work if you use them.  When you have an online business, your writing is part of your image. You wouldn’t show up at a meeting with a stain on your shirt, so why would you leave a typo on your blog post?

Yes, I did link to a software program that has automated a process I charge clients for.  I did it because I hardly ever take proofreading only projects. I’d much rather you find an easy way to proofread your content over trying to sell you my services. Besides, there is plenty of poorly written content to go around.

For more information about my proofreading services, read this blog post.

I’m going to be honest; I hate proofreading, so I get why most people would fail to do it. It slows down the creative process and keeps you from saying what it is you have to say. However, when what you have to say could convert into money or spread your cause, you might want to be a little bit more careful about how you say it.

People judge you by your website, and they judge your website by your content. What do you want them to learn about you?

Make the best impression. Proofread.

 

01-02-correcting-instant-grammar-checker-300x250