Hold on; let me take a selfie…..
We all know them- the over obsessed teens and adults who must always take a picture of themselves. It defines the latest generation, one I’ve nicknamed the selfie generation. They are the groups of people who are desperately searching for someone that cares about their lives. They are the ones that take selfies while putting on makeup, dancing at the club or just because they are bored.
Don’t let your business become one of them.
As I planned out this post, a remembered something my dad used to say to me.
“Always get in the picture so people will believe you were there..”
For him, selfies were a form of marketing. See, my father has a business degree and a preoccupation with all things marketing, so it didn’t surprise me when he said it. Naturally, you want people to connect you with the image you are sharing..
What is surprising me is seeing that concept go completely out of control. People are no longer self-branding their experiences.. they are branding themselves. Their selfies are more about them than they are the experience taking place. They’ve completely removed the message they were trying to share and replace it with “look at me!”
Not surprisingly, people are tired of looking- it’s simply the same stupid faces with different backgrounds.
How does a business slip into this? It’s simple; create a social media strategy based on self-promotion. Your post will get ignored just as quickly as the teenage duckface poses.
Ask yourself, is your social media content all about you? Then you are probably no better than the 15-year-old. Most people do not care about your business if they don’t know you. You are just another business selfie. Instead of obnoxiously promoting yourself to strangers, give potential fans (and customers) something to like you for.
Create useful content.
It’s really not that hard; unless your business isn’t useful.
Give potential customers something to laugh about, learn or love. Let them know you aren’t using social media to post your latest selfie, you are using it to spread information. If they like you, they’ll help you spread it.
A long time ago, that’s what the Internet was about.
If you need any help creating a social media content strategy, contact me at firstname.lastname@example.org
I can help your business not look like a 20-something year old girl that is begging for attention.