Social Media

Posts about Social Media

The day my son went viral

Content Creators dream of going viral, but at what point has it gone too far? #Sunday Reblog

Put the book back on the shelf

UntitledA couple of months ago my son, who is six years old, performed a solo routine at his school talent competition. I couldn’t attend but my wife filmed it on her mobile phone so I could watch it later. She also put it on Facebook for friends and relatives to see. Unfortunately, we hadn’t given any thought to the privacy settings and it was ‘shared’ amongst people we didn’t know. When we became aware of this we quickly changed the permissions and forgot all about it.

However, one morning, a few days later, we received a text from a friend telling us that the video was ‘trending’ on Buzzfeed and, as we hastily conducted some Google searches, it became apparent that we had a problem. There were bizarre stories about it on sites such as Huffington Post and Mail Online and these were being replicated around the world. Additionally, the…

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#isanyonelistening

What If the Real World Was Like Twitter? First of all, it would be very loud.

I’m going to start this blog by saying that I love twitter. I’ve used my Twitter account since 2009, made plenty of friends and had the occasional celebrity follow. Twitter is an awesome community, and it comes as no surprise that it is also a top social marketing tool. But, before you start auto-tweeting all of your blog posts (don’t worry, I’m guilty too..) think before you tweet. Twitter can engage you to customers, or it can make you seem distant and obnoxious. How would you like to appear?

Let me paint a picture of what Twitter would look like in the real world.

Mark walks by a building and notices flashing lights, loud music, and lots of chatter. There is one unassuming door with the simple word “twitter” across the top. Mark opens the door, and a friendly bouncer greets him.

“Hi Mark, welcome to Twitter! Here’s the rules – come find me if you need help,” hands him a pamphlet and disappears. Before Mark could get scared, a celebrity runs past him drinking a beer and laughing at the top of his lungs.

“Oh my gosh was that?” his shock is interrupted by 1000 people running behind him yelling at the star.

“Hey, I drink that beer too!”

“OMG your like my favorite! Follow Me”

“You are so dumb, why did you even laugh at that!”

Then, before Mark could blink, a second wave of people pop up from nowhere:

“Want more people to follow you, follow me and I’ll tell you how!”

“Get coupons on all your favorite beers.”

“All the celebrity news you can stand! Follow right now!”

Still in shock, but not deterred. Mark ventures further into Twitter and begins to tweet.

“Hi, My name is Mark.”

He looks around waiting for someone to respond. Nothing.

Then after 5 minutes (3 days in the real world) someone appears. It’s Josh.

“Hi, my name is Josh.”

Mark cheers up. Now he is going to have the fun everyone else was having. He begins to tweet more, writing about his dog, his favorite food and his favorite sports. More and more followers appear, but they don’t say anything. Mark looks around at them wondering why they aren’t talking. Then after he had 15 followers, and it had been a few weeks, someone replies.

“Thanks for the follow check out my website at ___”

Mark is devastated. Is this what Twitter is about? His inbox starts to fill with spam messages as his timeline is full of links and self glorifying posts.

He tried replying to the posters but it was as if they couldn’t hear him. They just continued posting.

#isanyonelistening Mark screams.

The room goes quiet. Mark opens his eyes to see everyone looking at him. Then the chatter begins. Uproars of chatter. Uncontrollable chatter. Mark has started a trend.

#isanyonelistening started popping up around him.

Mark ran out of Twitter in disgust – never to return.

Is this what your brand is doing to people? Do you engage with your customers or do you leave them out there feeling ignored? Think about it the next time you tweet- Don’t be tweet-noxious.

Why I Won’t Be Adding You On LinkedIn

I wasn’t very popular in high school. Yes, I knew people, but it was never my goal to be liked by a whole bunch of people. It was always more important to be liked by certain people. I guess that’s why I am baffled by LinkedIn and Facebook sometimes. For some people I feel like they treat these social networks as an extension of our juvenile existences and scream out everyone like me!

Whoa! This is quickly becoming one of those posts where my husband would say: “Are you sure you want to say that?”, but before I virtually put both of my feet in my mouth, stick with me till the point.

I have never wanted to be popular. Not in high school, not in my career and not on the Internet. I’ve always wanted to be the best. When you are the best but not popular you can quietly make your money without having to worry about the paparazzi. Unfortunately, entrepreneurship requires a little bit of self promotion, and our global economy is becoming more and more focused on who can advertise themselves- so, the best is becoming antiquated to the most noticeable.

When I was 14, I worked as the campaign manager for a friend of mine running for student body president. I was not a big talker in those days, but even as a young teen I had a knack for the copywriting.

I was a band geek. I lived behind my saxophone. Unfortunately this meant sitting second chair to a loud and very popular junior who did his best to ignore me. As first chair he was responsible for leading his group of saxophone players, helping us with difficult music, and keeping us in tune. For him, that leadership role meant overplaying the entire section, leaving us to struggle through our parts, and pretending like he was the only saxophone player in the band. Yes he was good, but I wasn’t far behind him, and I was 2 years younger.

His disdain for me was so blatantly apparent that I still get irritated thinking back on it. So when he announced that he was running for student body president, I knew I had to do something about it. I couldn’t challenge the most popular person in school, and I was ineligible to run, but I had to do something.

What my solution ended up being was finding someone to run against him and making them run. This was easier said than done, because seriously, everyone but me loved this dude. I found a shy trumpet player – a first chair junior who would give the shirt off his back for anyone- as his opponent. I then planned his campaign, wrote his slogans, designed his poster and hung them around school. My shy candidate reluctantly went along with it, softly saying “I don’t know Jenn, he’s pretty popular” and I calmly replied: “You are the better candidate, and that is all that matters.”

On a slogan of “Those who talk the loudest say the least” we won that election, and I learned a very important lesson.

Being popular can take you very far in life, but in the end, if you don’t have good content, even the most popular people can fail.

So, bringing it back- I have no interest in adding every random person on LinkedIn to prove I know people. If you want to build a connection, do it the old fashion way- email me. I’ll write back.