authenticity

What Everyone Can Learn From Ruff Ryders, Roc-A-Fella, and Wu-Tang

I grew up loving Hip-Hop. In South Carolina, when the latest rap song blasted through my radio, it fueled excitement in an otherwise simple and uncomplicated day-to regime. Although I had never walked the mean streets of Philly, sold drugs on the streets of Brooklyn, or ran the streets of New York, I knew about it because of these famous rap labels.

As a business owner, that experience has shaped how I approach marketing. They used a strategy that every business should be using if they are online. The fact that these record labels were able to reach a small town teenager 100s of miles away is not only due to huge financial backings. It’s due to something a bit less obvious.

Branding

What these labels did is create an identity for themselves outside of their music. They created something bigger than the product they were actually selling. By doing that, not only were they able to be more memorable, they were also able to make money off of their brand.

How many times did you see Ruff Ryders apparel in the mid and late 90s? Could you hold up the hand signal for Roc-A-Fella if prompted? Maybe you own some Wu-Tang branded merchandise?

Branding gives potential customers something to remember your business or product by. It helps customers forgive that mistake you made last month…

Remember when Old Dirty Bastard got in a little PR trouble? It didn’t kill the brand.

Your business can do something similar – with a little effort.

We’re Not All Rap Stars

This is probably a good thing too because my free-styling skills suck. However, we can all brand ourselves.

Seattle branding event

Which is why I am proud to be an ambassador for Tribe of Zero, a Canadian company helping small businesses and entrepreneurs find their way. This month, they are hosting a one-day event focused on branding for small businesses and entrepreneurs in Seattle, Washington.

Not only will I be attending, I also have discounted tickets to give away. If you would like to join me at the event, enter code JMCK307 to receive more than 30% off of your ticket.

Learn how to stand out from the crowd and be memorable, without having a crew of extra rappers who never actually produce anything…

And if you need any help with a writer to put it all together for you, you know who to call =)

Buy your discounted tickets here. Hope to see you there!

Does Your Online Content Reflect You?

I had a discussion with my husband the other day about what my work entails. Strangely enough, although I work from home, my family believes I type away at my keyboard and read Twitter all day. If that’s all I did, that would sure be an awesome way to pay the bills- but I digress…

My husband – like many traditionally business minded people- believed that my job entailed making people look better. I explained that it was a little bit different; that I give people a voice.

My writing business is formed around a marketing principle that I passionately believe in. It’s called authenticity, or as I frequently call it, ‘keeping it real.’ Authenticity builds trust, it forms connections, and ultimately, it closes deals.

As a salesperson and promotional marketer it was easy to use authenticity. I simply remained very honest with people, giving them the good and the bad, and letting them make their own decisions. See, I was confident in what I was selling, so much that I didn’t need to hype it up to get the job done. I simply needed to know what I was talking about and smile pretty.

Yes, appearance matters… unfortunately, for some.

But in writing, this process is not as straightforward –                                         and it takes a talented writer to do it well

How does a company remain authentic when marketing on a platform that is mostly text based?

How do you stand out from every other business in your industry? You could create videos, display professionally designed info graphs, or record informative podcasts; but what are you going to write in the description?

My point is, building authenticity online is about maintaining your business’s voice. It’s not about using industry buzzwords or copy-writing formulas for putting together a website. It’s about taking your business, and everything that it is – the good, the bad, the unique – and accurately depicting that online in an attractive way.

For the small business, the Internet is not about looking better than you actually are; it is about extending who you are to a different market.

You made the business, let me help you share it with the world.

Check out my newly launched website, Jenn Marie Marketing & Writing for a list of all the services that I provide for small businesses, individuals and anyone seeking an authentic voice online.