I had a discussion with my husband the other day about what my work entails. Strangely enough, although I work from home, my family believes I type away at my keyboard and read Twitter all day. If that’s all I did, that would sure be an awesome way to pay the bills- but I digress…
My husband – like many traditionally business minded people- believed that my job entailed making people look better. I explained that it was a little bit different; that I give people a voice.
My writing business is formed around a marketing principle that I passionately believe in. It’s called authenticity, or as I frequently call it, ‘keeping it real.’ Authenticity builds trust, it forms connections, and ultimately, it closes deals.
As a salesperson and promotional marketer it was easy to use authenticity. I simply remained very honest with people, giving them the good and the bad, and letting them make their own decisions. See, I was confident in what I was selling, so much that I didn’t need to hype it up to get the job done. I simply needed to know what I was talking about and smile pretty.
Yes, appearance matters… unfortunately, for some.
But in writing, this process is not as straightforward – and it takes a talented writer to do it well
How does a company remain authentic when marketing on a platform that is mostly text based?
How do you stand out from every other business in your industry? You could create videos, display professionally designed info graphs, or record informative podcasts; but what are you going to write in the description?
My point is, building authenticity online is about maintaining your business’s voice. It’s not about using industry buzzwords or copy-writing formulas for putting together a website. It’s about taking your business, and everything that it is – the good, the bad, the unique – and accurately depicting that online in an attractive way.
For the small business, the Internet is not about looking better than you actually are; it is about extending who you are to a different market.
You made the business, let me help you share it with the world.
Check out my newly launched website, Jenn Marie Marketing & Writing for a list of all the services that I provide for small businesses, individuals and anyone seeking an authentic voice online.