Prufreed Your Content

The Internet is fast-paced. I get it. But there really isn’t a good reason for not proofreading before you hit submit. With so many automated tools, its amazing how anyone is able to send out bad content without knowing.

Unfortunately, they do.  This parody by Weird Al Yancovich proves they do.

People need help writing!

Thankfully, there are people like me and software like Grammarly that can comb over your writing with expert eye, but they only work if you use them.  When you have an online business, your writing is part of your image. You wouldn’t show up at a meeting with a stain on your shirt, so why would you leave a typo on your blog post?

Yes, I did link to a software program that has automated a process I charge clients for.  I did it because I hardly ever take proofreading only projects. I’d much rather you find an easy way to proofread your content over trying to sell you my services. Besides, there is plenty of poorly written content to go around.

For more information about my proofreading services, read this blog post.

I’m going to be honest; I hate proofreading, so I get why most people would fail to do it. It slows down the creative process and keeps you from saying what it is you have to say. However, when what you have to say could convert into money or spread your cause, you might want to be a little bit more careful about how you say it.

People judge you by your website, and they judge your website by your content. What do you want them to learn about you?

Make the best impression. Proofread.

 

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The day my son went viral

Content Creators dream of going viral, but at what point has it gone too far? #Sunday Reblog

Put the book back on the shelf

UntitledA couple of months ago my son, who is six years old, performed a solo routine at his school talent competition. I couldn’t attend but my wife filmed it on her mobile phone so I could watch it later. She also put it on Facebook for friends and relatives to see. Unfortunately, we hadn’t given any thought to the privacy settings and it was ‘shared’ amongst people we didn’t know. When we became aware of this we quickly changed the permissions and forgot all about it.

However, one morning, a few days later, we received a text from a friend telling us that the video was ‘trending’ on Buzzfeed and, as we hastily conducted some Google searches, it became apparent that we had a problem. There were bizarre stories about it on sites such as Huffington Post and Mail Online and these were being replicated around the world. Additionally, the…

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But I Want My Answer Now!

The Internet has spoiled society. I realized this today as I checked my inbox for the third time in a ten minute period. Although I knew it wasn’t rational to spend so much time staring at the screen, waiting for a 0 to change to a 1, I did it anyway. I did it because from experience I know that it is a quick response that makes or breaks you online. As one of my former employers used to say, “go at the speed of the Internet”.

But at what point does preparedness become obsession? Is it when you feel legitimately depressed that there are no new messages in your inbox? Is it when you scour the Internet looking for an opportunity to post something, just so you could elicit a response? As a copywriter, I understand the power of words, and – I’ll be honest- I take it personally when my words do not elicit a response.

So does the fact that I judge the effectiveness of my skill on my ability to receive a response say anything about my passion? I’m not sure.

I do, however, think I am spoiled.

I have grown up with the Internet. I know that people have ways of instantly seeing (and responding to) what I have to say. I have an expectation that what I have to say is important, and that people would want to respond to it. I don’t think I’m alone in thinking like this either.

The problem is: we all think that what we have to say is important; and with the Internet we all have the ability to easily say it to each other. For popular people, that ability is increased, but generally speaking, it is an equal playing field.

But now, with so many of us online, we must rely on our capacity to say something that elicits a response. We must be aggressive in our communications to get anyone to pay attention to us. Nowadays, even a copywriter gets ignored…

So before you begin sulking (like I am) because your website isn’t responsive, your tweets don’t get retweeted, or your emails are marked as spam, consider hiring a copywriter to craft your message. It isn’t a guarantee for an uncontrollable amount of responses, but I can promise, it will help!

I’m a Copywriter; So Why Am I Interviewing Freeway Rick Ross?

Seems like a legitimate question, right? Well, to be honest I still don’t know the answer. Perhaps it was a little bit of the reporter in me- wanting to scoop the story first. Or maybe it was the community activist in me, wanting to learn and share the message of someone with such an intriguing mission. I seriously don’t know why I took hours of precious freelancing time so that I could possibly write a controversial article.

Maybe it’s because deep down, we all want to do something that makes an impact to the World. That was my motivation behind joining AmeriCorps, I wanted to do something. However doing something with writing is not always so straightforward. How do you truly impact society with words? I guess you’d have to say some truly impactful things.

And that is probably the reason why my interview is still sitting on my hard drive- full of jewels of information that I eagerly want to share. I have no problem saying some impactful stuff- I just don’t know who to say it to, and when I do I want to make sure it counts. So for the last week my interview sits in a folder, while my mind races with ideas on the best ways to share it.

I don’t have this problem when I write copy. The medium is clearly defined: a website, an email, a Facebook post, etc. All I have to do is merely translate the brand’s message into words a target demographic can understand. But what do you do when you have the message but struggle with determining the correct medium?

Write a blog post about it?

So hopefully, I will figure this out soon, and can add another published piece to my collection. (Before his next movie is released…) In the meanwhile, enjoy the introduction from my interview.. it may give some idea about what’s in store:

Listen to the Intro Here