I’m a Copywriter; So Why Am I Interviewing Freeway Rick Ross?

Seems like a legitimate question, right? Well, to be honest I still don’t know the answer. Perhaps it was a little bit of the reporter in me- wanting to scoop the story first. Or maybe it was the community activist in me, wanting to learn and share the message of someone with such an intriguing mission. I seriously don’t know why I took hours of precious freelancing time so that I could possibly write a controversial article.

Maybe it’s because deep down, we all want to do something that makes an impact to the World. That was my motivation behind joining AmeriCorps, I wanted to do something. However doing something with writing is not always so straightforward. How do you truly impact society with words? I guess you’d have to say some truly impactful things.

And that is probably the reason why my interview is still sitting on my hard drive- full of jewels of information that I eagerly want to share. I have no problem saying some impactful stuff- I just don’t know who to say it to, and when I do I want to make sure it counts. So for the last week my interview sits in a folder, while my mind races with ideas on the best ways to share it.

I don’t have this problem when I write copy. The medium is clearly defined: a website, an email, a Facebook post, etc. All I have to do is merely translate the brand’s message into words a target demographic can understand. But what do you do when you have the message but struggle with determining the correct medium?

Write a blog post about it?

So hopefully, I will figure this out soon, and can add another published piece to my collection. (Before his next movie is released…) In the meanwhile, enjoy the introduction from my interview.. it may give some idea about what’s in store:

Listen to the Intro Here




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