Does Your Online Content Reflect You?

I had a discussion with my husband the other day about what my work entails. Strangely enough, although I work from home, my family believes I type away at my keyboard and read Twitter all day. If that’s all I did, that would sure be an awesome way to pay the bills- but I digress…

My husband – like many traditionally business minded people- believed that my job entailed making people look better. I explained that it was a little bit different; that I give people a voice.

My writing business is formed around a marketing principle that I passionately believe in. It’s called authenticity, or as I frequently call it, ‘keeping it real.’ Authenticity builds trust, it forms connections, and ultimately, it closes deals.

As a salesperson and promotional marketer it was easy to use authenticity. I simply remained very honest with people, giving them the good and the bad, and letting them make their own decisions. See, I was confident in what I was selling, so much that I didn’t need to hype it up to get the job done. I simply needed to know what I was talking about and smile pretty.

Yes, appearance matters… unfortunately, for some.

But in writing, this process is not as straightforward –                                         and it takes a talented writer to do it well

How does a company remain authentic when marketing on a platform that is mostly text based?

How do you stand out from every other business in your industry? You could create videos, display professionally designed info graphs, or record informative podcasts; but what are you going to write in the description?

My point is, building authenticity online is about maintaining your business’s voice. It’s not about using industry buzzwords or copy-writing formulas for putting together a website. It’s about taking your business, and everything that it is – the good, the bad, the unique – and accurately depicting that online in an attractive way.

For the small business, the Internet is not about looking better than you actually are; it is about extending who you are to a different market.

You made the business, let me help you share it with the world.

Check out my newly launched website, Jenn Marie Marketing & Writing for a list of all the services that I provide for small businesses, individuals and anyone seeking an authentic voice online.

2014 in review

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog. It’s somewhat interesting-if you like end of the year lists….

Here’s an excerpt:

A San Francisco cable car holds 60 people. This blog was viewed about 980 times in 2014. If it were a cable car, it would take about 16 trips to carry that many people.

Click here to see the complete report.

Is Your Business Self Absorbed?

Hold on; let me take a selfie…..

We all know them- the over obsessed teens and adults who must always take a picture of themselves. It defines the latest generation, one I’ve nicknamed the selfie generation. They are the groups of people who are desperately searching for someone that cares about their lives. They are the ones that take selfies while putting on makeup, dancing at the club or just because they are bored.

Don’t let your business become one of them.

As I planned out this post, a remembered something my dad used to say to me.

“Always get in the picture so people will believe you were there..”

For him, selfies were a form of marketing. See, my father has a business degree and a preoccupation with all things marketing, so it didn’t surprise me when he said it. Naturally, you want people to connect you with the image you are sharing..

What is surprising me is seeing that concept go completely out of control. People are no longer self-branding their experiences.. they are branding themselves. Their selfies are more about them than they are the experience taking place. They’ve completely removed the message they were trying to share and replace it with “look at me!”

Not surprisingly, people are tired of looking- it’s simply the same stupid faces with different backgrounds.

How does a business slip into this? It’s simple; create a social media strategy based on self-promotion. Your post will get ignored just as quickly as the teenage duckface poses.

Ask yourself, is your social media content all about you? Then you are probably no better than the 15-year-old. Most people do not care about your business if they don’t know you. You are just another business selfie. Instead of obnoxiously promoting yourself to strangers, give potential fans (and customers) something to like you for.

Create useful content.

It’s really not that hard; unless your business isn’t useful.

Give potential customers something to laugh about, learn or love. Let them know you aren’t using social media to post your latest selfie, you are using it to spread information. If they like you, they’ll help you spread it.

A long time ago, that’s what the Internet was about.

If you need any help creating a social media content strategy, contact me at letswrite@jennmariewrites.com

I can help your business not look like a 20-something year old girl that is begging for attention.

5 Easy Ways To Ruin A Relationship With A Freelancer

This is a repost of an article I’ve written on Linked In. I don’t believe in duplicating content – not even my own – so you’ll need to click over to Linked In to read it, but I promise its worth the read.

I wrote it after pondering some of my least favorite contracts. Each of them were mentally draining for one reason or another..but after some time I was able to pull out five key behaviors that they all had in common.

I am sharing this so that you’ll avoid performing these behaviors with any of the freelancers you work with… (if not me).

If you are a freelancer, perhaps they’ll help you communicate your guidelines, assuming you agree with me.

Your comments are appreciated.

https://www.linkedin.com/pulse/20141111194905-16033629-5-reasons-you-fail-at-hiring-freelancers